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How Robotphoenix Delta&SCARA Robots Redefine Cost, Market&Use?

Robotphoenix is redefining the industrial robotics market with cost-effective, user-friendly Delta and SCARA robot solutions and cutting-edge core technologies.


Revolutionizing Industrial Robotics: Cost Considerations, Market Innovation, and User-Friendly Solutions


When using industrial robots, the associated costs include:

1. Robot price

2. Software fees

3. Debugging and commissioning costs

4. Maintenance and replacement costs for wear-and-tear parts


Among these costs, integrators and distributors are primarily concerned with the robot’s hardware price. This is because software, debugging, and subsequent maintenance are typically service-based revenue streams that come after the initial sale. As a result, many robot manufacturers that focus on distributor and integrator sales tend not to prioritize software usability or robot design for fast deployment. In fact, many manufacturers believe that higher technical barriers and complexity create greater sales value, as customers are more likely to pay for expertise.


Robotphoenix: Innovating in a Competitive Market


Robotphoenix was founded in 2012 in China, a time when domestic robots were not widely accepted, and the market was dominated by international brands like ABB, Fanuc, KUKA, Epson, and Kawasaki. Competing in the industrial robotics market became a crucial challenge.


We respect patents and innovate based on the efforts of our predecessors. In 2012, ABB’s delta robot patent was released, allowing us to legally utilize delta robot technology and further develop it. Instead of pursuing the larger six-axis robot market, which suffers from precision limitations due to material constraints, we chose delta robots as our starting point.


From a market perspective, the rise of consumer electronics, particularly the iPhone, in 2012 indicated strong future demand for light-duty, high-precision robots in light industrial automation. As expected, with the rapid growth of the 3C electronics industry, the demand for high-speed, lightweight robots in China surged dramatically.


Simplifying User Operations with Gorilla Studio


Rather than focusing on our efforts in mechanical and electrical R&D to enhance robot performance, I’d like to highlight how we optimize human-machine interaction to simplify user operations.


To enhance market competitiveness, Robotphoenix has invested significant effort in software development and underlying algorithms. Gorilla Studio adopts a front-end and back-end separated B/S architecture, based on both Web and desktop technologies. It supports multiple terminals, including tablets, PCs, industrial touch screens, and teach pendants, with the teach pendant being an optional accessory. Users can easily program and control robots through a browser, significantly enhancing usability and convenience.


Optimized User Interaction


1. Modular Design: Interface components (such as process parameter panels and alarm log windows) are plug-and-play, allowing users to customize layouts based on their needs, adapting to different roles (engineers/operators).


2. Low-Code Programming: In addition to the traditional instruction-based programming mode, graphical drag-and-drop programming (e.g., flowcharts and state machines) is also provided. The backend automatically generates control code, lowering the development threshold for engineers.


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  • Instruction-Based Programming Interface – A conventional and widely adopted programming method, facilitating ecosystem development.

  • Flowchart Programming Interface – More intuitive and beginner-friendly for quick adoption.


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Core Technologies


1.High-Precision Motion Control: Supports conventional motion commands (MoveL, MoveJ, MoveC) while also enabling a high-speed look-ahead motion mode for small-segment trajectories, achieving smooth and efficient complex curve movements.

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2. Plugin-Based Functional Expansion: The modular software architecture allows for seamless expansion of various process function packages, such as conveyor tracking, fly capture, palletizing, and graphical programming, to meet diverse application needs.

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3. Advanced Control Technologies: Developed complete dynamic models for Delta parallel robots, SCARA robots, and six-axis robots, supporting torque control, feedforward control, and other advanced algorithms to enhance robot motion response and significantly improve control precision.


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Overall, Gorilla Studio offers a highly flexible and efficient architecture, robust motion control capabilities, and user-friendly programming methods, delivering an outstanding robot system experience.



No.477 Hongxing Road, Xiaoshan Economic Development Zone, Hangzhou
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